A Practical Guide to
Information Architecture

[This is an answer to a question asked by an attendee at a information architecture webinar I presented for ASIS&T in January 2011 (slides: Information architecture intro). ]

Have your questions answered in person at my IA workshop, London 27 Jan 2011

Question: Can you give examples of corporate sites that have great IA - particularly ones that have B2C elements or many different brands

This question made me think of big companies or organisations who have a corporate site that attempts to help people find one of their brands, branches or sections (usually structured as independent sites or subsites); and to reinforce the overarching brand. Sometimes they will try to make it possible for people to navigate from one subsite to another, sometimes this doesn't matter.

Some of the sites I think do a good job include:

• ABC
• GE
• Virgin

I'm interested in collecting more examples, and if they are yours, a bit of an explanation of how the site is structured. Please share in the comments.